If Da Vinci were alive today, he would undoubtedly list modern-day renaissance man Sir Bob Cornelius Rifo as one of his favs.
Whether he’s working fans into a frenzy as The Bloody Beetroots or embarking on various excursions into visual creativity, Rifo exemplifies a multitalented lover of the arts.
Rifo and his crew of venom-masked musicians he tours with encapsulate the idea of merging punk and electronic music.
An artist that helped put record label Dim Mak on the map, Rifo hails from Italy and produces solo as The Bloody Beetroots. Fans lucky enough to see him live are treated to his DJ sets with Tommy Tea, his frequent live collaborator, or with the group of artists that, once added to the mix, make up Bloody Beetroots Death Crew 77.
The Bloody Beetroots dropped its first major bomb on the dance world with “Warp,” featuring Dim Mak label boss Steve Aoki‘s visceral hardcore vocals. The track released in 2009 as part of Rifo’s first LP, Romborama. He’s remixed dozens of works by artists from Crookers and MSTRKRFT to The Killers and Rob Zombie.
Rifo offers exquisite command of multiple instruments on stage including guitar, bass, keyboard and turntables. When backed by the Death Crew 77, made of Battle on drums and Dennis Lyxzén adding vocals, the experience is like nothing else in the electronic music world.
Although he is most widely recognized for his music, Rifo also dabbles in other forms of art including photography and fashion.
“Rock Steady” quenched fans’ thirst for another taste of his dance-punk sound in 2012 and prompted two EPs full of remixes.
Whatever comes next out of the mind of Sir Rifo, expect it to be loud, edgy, and unlike anything else out there.